Work
Case studies from products I've shipped.
Each case study covers the context, problem, decisions, trade-offs, and measurable outcomes. Real work, not portfolio theatre.
AI / Marketplace Growth
+3.7%
app conversion
Marketplace AI-Powered Growth
5 ML/AI experiments on Atlassian\'s $6B+ Marketplace, driving +7K paid installs within 6 months.
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Commerce / B2B SaaS
$1B
ARR at scale
Commerce Platform: Billing & Checkout
End-to-end billing microservices on Atlassian\'s cloud, onboarding 15+ products and 500+ Marketplace apps.
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Enterprise / Platform
$15M+
ACV enabled
Enterprise Licensing for Marketplace
Launched enterprise licensing with 300+ ecosystem developers. Clients: PwC, Citi, Ford, Honeywell, Accenture.
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ML / Marketplace
+3.7%
conversion lift
Marketplace Recommendation Engine
ML-driven recommendation and personalization for Atlassian\'s Marketplace. 5 AI experiments across discovery, sponsored ads, and funnel optimization.
Growth / Analytics
+3%
first purchase growth
Growth Experiment Framework
A/B testing and growth experiment framework for in-product purchases, upgrades, and reactivations. Achieved -4% churn across commerce flows.
Backend / Platform
15+
products onboarded
Billing Microservices Platform
End-to-end billing and checkout microservices (subscriptions, usage, quotes, payments) for Atlassian\'s cloud platform at $1B ARR scale.
Systems / Hardware
~$1M
cost savings
IC Reliability Infrastructure
Reliability infrastructure for Intel\'s $1B+ IoT and chip design portfolio. Standardized adoption across teams. AHM Star Award (top 0.5%).